Research - Other Big Companies


Apple


Apple is one of the biggest and most successful brands in the world. Although this is not electrical related, I feel like I need to know what makes it so successful and what makes it stand out against it’s main competitor, Samsung.




Apple is so well known that most people will see their logo and automatically know what brand it is. Compared with the Samsung logo, Apple looks more elegant and more upmarket. I think the choice of colours does play a big role in this comparison, but also the shape of the logos. Apple has a rounded appearance whereas the Samsung logo appears a bit more harsh and ‘in your face’ when you compare them side by side.


How do they advertise their products? 











As a Samsung user, I personally think that the Apple brand pulls you in. I believe with their advertisement strategies; simplicity does prove to be the key in effective advertisement of their brand. They are trying to come across as more personal and I think this is what draws a lot of its consumers in. With the Samsung advertising It does look quite cluttered where a lot is going on in the poster. Samsung do promotional offers and they usually include such offers in their advertising at the start of a flagship launch. I think Samsung includes such offers to try and draw people away from Apple as there is very strong competition. It is possible that Samsung do want to stand out from Apple by advertising in an opposite way using dark colours and more effects with imagery but I feel like Apple do have the upper hand with their advertising tactics which involve simplicity.

I think after my research so far it will be important for me to look at simple branding which is visually pleasing to look at. It does seem that simple branding does have an advantage over other sorts. 

 Other Apple Advertisements


Apple use simple short statements next to an image of the product they are advertising. This is simple, but effective and must have an effect of the amount of people who end up purchasing an apple product. 

Website 







I feel like their website represents their products. There is a clear brand identity throughout their advertising platforms and I believe this creates a sleek, elegant feel to the brand and conveys trustworthiness and reliability to the consumer.


Volkswagen 

Volkswagen, which needs little introduction, was established in 1937 and is one of the most well known car brands in the world.



The VW logo is a classic well recognised logo. The logo had started to become increasingly more difficult to see what made the logo good compared to its competitors and other large company logos. To keep up with the times VW decided to re create the logo. 
The new logo retains the stacked “VW” structure — which I think would have been brand suicide if they had introduced something completely different — the new logo comes across as quite different. The thin lines transform the look of the logo quite significantly. The logo transformation reminds me of the Lufthansa airline re design. 

I think the new VW logo is very different from the old logo and it looks very modern and updated. I believe this is a step in the right direction for Volkswagen as the logo will evolve again in the future.
I believe this is one differentiation between large and small companies. Large companies are constantly evolving their design and marketing strategies to keep up with trends. Most big companies are in constant competition with each other so the evolution of design is a never ending battle. 

 https://www.autocar.co.uk/car-news/industry/volkswagen-unveils-new-branding-part-
company-wide-reboot

 https://www.mediapost.com/publications/article/349762/volkswagen-unveils-new-logo.html

Website, social media and advertisement 

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