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Research - Other Local Companies

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Pickersleigh Chip Shop, Malvern I thought this would be a good example of how a re-brand can benefit a company. Before this chip shop was re-branded it has very dull signage and graphic inside the building which at first glance looked very uninviting and I think it made the shop blend in with other competitors in the area. Nothing stood out with this chip shop and it was starting to look too outdated for 2018/2019. The picture below is of the shops re-brand. It looks a lot more inviting and the signage, interior and exterior has been updated. On my way through Malvern I decided I would have a chat with the owner of the chip shop to have a discussion on if and how rebranding has changed their business. I spoke to Pav Patel and he explained Since the re-brand of his shop they have gained more customers and have become a lot more popular in the local community. He stated " The re brand has made the restaurant more appealing to people, the modernisation really helped...
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Research - Local Competitors

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Darren Spencer Electrical  This is a local contractor based in Worcester. I found them through a simple search on Google. They seem to have good reviews on google which drew my attention to them and I wondered how they are so popular. The company logo seems to be very simple but legible and it uses orange and yellow which is a very unusual colour for an electrical company. These are not colours you see in electrical installation which has made me believe these colours are used in the brand to make it stand out from other competitors in the area. I do believe this could work against the company as a lot of people would probably overlook the company van if they saw it. I will need to consider my client colours scheme carefully when I come to design it.  This is a screenshot from the company’s website. Through a simple Google search of electricia ns in the area, this company is one of the first suggestions which allows you to see customer re...
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Research - The History of Graphic Design

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The History of Graphic Design GRAPHIC DESIGN Beginnings: 15,000 – 3,600 BC Graphic design can be traced all the way back to 15,000 BC, when the first known visual communications came about. These are pictographs and symbols which can be found in the Lascaux caves in southern France. The Blau Monument is the first known artefact to use both words and pictures on it. Although these early examples are far from what we consider graphic design today; they helped create the idea of placing images on surfaces which ultimately led to us creating drawings, posters banners and more. PAPER AND PRINTING: 105 AD – 1530 AD Paper was invented in 105 AD by an Asian man, this led to the idea of printing. After nearly 100 years in 1045 AD, type which could be moved around was invented. This made it possible for characters to be placed individually for print. This made it possible to print faster and made printing more flexible and efficient. A paper mill arrived in Fabrino, Ital...
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